TREND INTERNATIONAL

“Market research is our passion"

Market Monitor

Everything you need to know about the market of a product/service


How big is the market?
Who are the primary and secondary target group of a product/service?
What habits can be observed during usage?
Are there any unsatisfied gaps on the market of the category?
What are the expectations?
What keeps the market in motion?
Who are the main players on the market?
Distribution channel
Subcontractors
B2B / B2C 

Brand Monitor

Everything you need to know about a brand


How well-known is the brand?
In what extent is it used?
How successful it is in building loyalty?
What are the main pillars of the brand?
What are the brand values, drivers, strengths?
For which needs has the brand no answer? What are the weaknesses, the barriers of growth?
What are the main products/services of the brand?
What kind of image does the brand have?
Is it a rational or an emotional brand?
What is the position of the brand?
Who are the main competitors?
What does the target group look like?
Who are the abandoners, switchers?
How does the communication look like?
With what kind of communication can it be strengthened?

Trend Monitor

Everything you need to know about where the market is heading to


What are the main trends?
In what are the consumers, customers interested?
Where is the foreign market heading to?
Where are the domestic trends heading to?
What are the actual buzzwords?

Shopper Monitor

Everything you need to know about where the consumers are heading to


How big is the target group?
Who are they?
What kind of attitude do they have?
How does their living conditions look like?
How, where, when do they purchase?
How do they make decisions?
How do they get information?
Who or what influences them?
What are the attractive buzzwords for them?
Do they have any unsatisfied needs?
What kind of communication is the most appropriate for them?
Where can they be reached?

OUR MISSION IS TO SERVE THE GROWTH OF OUR PARTNERS THROUGH OUR RESEARCHES.

SERVICES - RESEARCH AREAS


Brand researches

Brand Health
Key Performance Indicators
Brand „Tracking”
Brand image exploration
Brand positioning
Brand promotion
Brand loyalty


Point-of-Sale researches

Point-of-Sale interviews
Accompanies shopping
Sales Audit / store check
Mystery shopping


Product/service development researches

Full-mix test
Concept test
Packaging, design test
Product test
Price test (CBC, BPTO, PSM)


Target group exploration

Size of the target group
Composition of the target group
Socio-demography of the target group
Exploration of the target group’s insights
Ethnography research

Exploring potential customers
Exploration of lost consumers/customers
Consumer/customer segmentation


Communication / ad, campaign researches

Advertisement pre-testing on any level of completion (story-board, animatic, moving animatic)

Advertisement post-testing 

Campaign effectiveness measurement
Webpage testing


Special legal and EU researches

Special researches
Researches preparing legal decision-making
Researches for proving legitimacy according to HCA
Researches connecting to EU tenders
Research subtasks (questionnaire development, data processing, analysis)



secunder researches/partial tasks

Questionnaire development, data processing, analysis, data mining - desk research
Systematizing and analysing of market research data already available


FGD VENUE RENTAL

OUR QUALITATIVE FOCUS STUDIO - TREND OFFICE

1037 Budapest, Bokor utca 10. 1st storey

  Good approachability

  Air-conditioned studio

  Cosy, nice atmosphere

  High-level technical equipment

  Sound-proof studio

   One-way mirror

  Observation room for 6 persons

   High quality catering

SECTORS


FMCG


TRADE, STORE CHAINS, NETWORKS


UTILITY COMPANIES AND ENERGY PROVIDERS


FINANCE, BANK, INSURANCE


TELECOMMUNICATION, MEDIA


TOURISM


INDUSTRY, ELECTRONICS


HEALTHCARE

METHODS USED

QUANTITATIVE METHODS

Personal face to face - PAPI or CAPI  
in-home  
in-hall  
street catch  
POS  
Phone interviews - CATI  
Online - CAWI  
Desk research  

QUALITATIVE METHODS

  In-depth interviews
  Ethnography interviews
  Professional interviews
  Rapid interviews
  Focus group discussions
  Children groups
  Drama groups, creative groups, conflict groups
  Online focus groups
  Accompanied shopping
  Online bloging / Chat based groups / Online bulletin board
  Eye tracking
  Group in group
  Gamification

WHY CHOOSE TREND?


Tailor-suited solution, no boxed products


Creative thinking


Domestic and international researches


Independent, Hungarian-owned company


Thinking together


We have 30 years of experience  

Trend International Market Research Kft. 


Telefon:     +36 1/391-4334
Fax:          +36 1/391-4333
Headquarter: 1037 Budapest, Bokor u. 10.
Company registration number: 01-09-917835
VAT Number:14745780-2-41)
Email:   office@trendinternational.hu