Everything you need to know about the market of a product/service
How big is the market?
Who are the primary and secondary target group of a product/service?
What habits can be observed during usage?
Are there any unsatisfied gaps on the market of the category?
What are the expectations?
What keeps the market in motion?
Who are the main players on the market?
B2B / B2C
Everything you need to know about a brand
How well-known is the brand?
In what extent is it used?
How successful it is in building loyalty?
What are the main pillars of the brand?
What are the brand values, drivers, strengths?
For which needs has the brand no answer? What are the weaknesses, the barriers of growth?
What are the main products/services of the brand?
What kind of image does the brand have?
Is it a rational or an emotional brand?
What is the position of the brand?
Who are the main competitors?
What does the target group look like?
Who are the abandoners, switchers?
How does the communication look like?
With what kind of communication can it be strengthened?
Everything you need to know about where the market is heading to
What are the main trends?
In what are the consumers, customers interested?
Where is the foreign market heading to?
Where are the domestic trends heading to?
What are the actual buzzwords?
Everything you need to know about where the consumers are heading to
How big is the target group?
Who are they?
What kind of attitude do they have?
How does their living conditions look like?
How, where, when do they purchase?
How do they make decisions?
How do they get information?
Who or what influences them?
What are the attractive buzzwords for them?
Do they have any unsatisfied needs?
What kind of communication is the most appropriate for them?
Where can they be reached?
Key Performance Indicators
Brand image exploration
Sales Audit / store check
Product/service development researches
Packaging, design test
Price test (CBC, BPTO, PSM)
Communication / ad, campaign researches
Advertisement pre-testing on any level of completion (story-board, animatic, moving animatic)
Campaign effectiveness measurement Webpage testing
Special legal and EU researches
Researches preparing legal decision-making Researches for proving legitimacy according to HCA
Researches connecting to EU tenders
Research subtasks (questionnaire development, data processing, analysis)
secunder researches/partial tasks
Questionnaire development, data processing, analysis, data mining - desk research
Systematizing and analysing of market research data already available
TRADE, STORE CHAINS, NETWORKS
UTILITY COMPANIES AND ENERGY PROVIDERS
FINANCE, BANK, INSURANCE
Personal face to face - PAPI or CAPI
Phone interviews - CATI
Online - CAWI
Focus group discussions
Drama groups, creative groups, conflict groups
Online focus groups
Online bloging / Chat based groups / Online bulletin board
Group in group
Tailor-suited solution, no boxed products
Domestic and international researches
Independent, Hungarian-owned company
We have 30 years of experience
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